OUR RED

BRAND_ Cristal Beer (AB InBev) x Umbro
ROLE_ Creative

_Passion is in our blood. We made it part of our national jerseys too.

INFO_
Many national football teams have red in their jerseys. To celebrate the return of Peru to the World Cup after 36 years, we created a unique red combining drops of blood that carried that passion that Peruvians felt for their national team and used to design Peru's World Cup jersey.