ABOUT

_EXPERIENCE

GREY NY 2021 - Current
Group Creative Director ( Previously Creative Director, ACD)
Pringles, Cerveza Modelo, P&G, Gillette
Pitches won: Cerveza Modelo, IHG Hotel & Resorts, and Sozosei foundation

ANOMALY NY 2019 - 2021
Associate Creative Director
Don Julio Tequila global, Buchanan’s whisky global, Smartwater.

PHENOMENON LA 2019
Senior Copywriter
DC Comics, Stash Tea

INNOCEAN LA 2017 - 2019
Senior Copywriter
Hyundai Global, KIA, Genesis, Finish Line.

McCANN LIMA 2012 - 2017
Junior, Mid, Senior Copywriter
Coca-Cola, Latam Airlines, Cerveza Cusqueña (AB-InBev), Sodimac Homecenter, Nestlé, Milo, Inca Kola, Wong Supermarkets, El Comercio Newspaper, Prom Perú, AFP Habitat, Peru21 Newspaper.

TBWA LIMA 2011 - 2012
Junior Copywriter, Community Manager
Adidas, Absolut Vodka, Yamaha Motors, Suzuki, Jockey Plaza Shopping Center, CrediScotia (Scotiabank)

YAMAHA MOTORSPORTS 2010
Marketing Assistant
Yamaha MX racing team brand and Yamaha FZ16 launch.

_EDUCATION

London International Awards / LIA
2017 Creative LIAisons Attendee
2014 Creative LIAisons Attendee

Peruvian University of Applied Science / UPC
Bachelor of Science in Communications / Advertising

Underground Creative School / Argentina
Creative Boot Camp


_PRESS

Ad Age Hispanic Heritage Month Spotlight

LIA Creative LIAisons Interview

Work featured at MoMa, Forbes, CNN, TIME, The New York Times, USA Today, Tribeca Film Festival, ESPN, The Washington Post, OWN, The Mirror UK, Contagious, Shots, Adweek's ad of the day, AdAge, Campaign US, Muse by Clio

_CONTACT

alvaro.sotobecerra@gmail.com

_AWARDS & RECOGNITIONS

CANNES LIONS: 1 Silver, 4 Bronzes, 14 Shortlists including Titanium
ONE SHOW: 1 Gold, 1 Silver, 3 Merits, 3 Shortlists
D&AD: 2 Wood Pencils
YOUNG LION: Bronze Medal at Cannes 2015
ANDYS: 2 Gold

CLIO AWARDS: 2 Bronze
LIA: 1 Bronze, 2 Shortlists
EFFIEs: 4 Golds, 4 Silvers, 3 Bronzes, 6 Shortlists
AICP AWARDS: 2 Gold
WEBBY AWARDS: People’s Voice Winner, Jury’s Award Winner, 2 Honoree
ADC AWARDS: Shortlist
SHOTS AWARDS: 1 Silver
NEW YORK FESTIVAL: 1 Bronze, 14 Finalists

AD STARS: 2 Gold, Silver, Crystal, 7 Shortlists
CRISTAL FESTIVAL: Gran Prix, 1 Gold
ADDYS: 3 Gold, 11 Silver, 1 Bronze
CRESTA AWARDS: 1 Gold, 1 Bronze
THE TELLY AWARDS:  1 Silver, 2 Bronzes
GRAPHIS AWARDS: 1 Gold, 2 Silver
CA ADVERTISING ANNUAL 2019: In Book
USA TODAY AD METER 2018: TOP 10 SUPER BOWL SPOTS

EL OJO DE IBEROAMERICA: 4 Gold, 8 Silver, 4 Bronze, 6 Shortlists
El SOL FESTIVAL: 2 Gold, 3 Silver, 1 Bronze, 4 Shortlists
WAVE FESTIVAL: 1 Gold, 5 Silver, 2 Bronze
FIAP: 1 Silver, 4 Shortlists
ICSC: 2 Gold, Silver
IDEAS FESTIVAL: 1 Gold, 7 Silver, 9 Bronze, 10 Shortlists
TOTEM AWARDS: 2 Gran Prix, 4 Gold
ANDA: Gold

_JURY DUTY

2024 Cannes Young Lions / Peru
2024 Cresta Awards
2023 The One Show / Young Ones
2022 The One Show / Young Ones
2021 The One Show / Young Ones
2021 El Ojo de Iberoamérica
2020 New York Festivals
2020 Ad Stars
2020 El Ojo De Iberoamérica
2020 FEPI