BRAND_ Sodimac Homecenter
ROLE_ Creative / Writer
_We used VR technology to replace other brands’ billboards with a fun 15 km catalog.
INFO_
Shot by Alvaro Luque // Developed by PlanB
AWARDS & RECOGNITIONS_
ONE SHOW 2018: Gold / Print & Outdoor: Ambient Media
ONE SHOW 2018: Silver / Branded Entertainment: Experiential / Virtual Reality (VR)
ONE SHOW 2018: x3 Merit / Mobile / Design / Branded Entertainment
CANNES LIONS 2017: x3 Bronzes / Entertainment / Direct / Design
CANNES LIONS 2017: x4 Shortlists / Media / Mobile / Entertainment / Design
LIA 2017: Bronze / Ambient
LIA 2017: Shortlist / Branded Entertainment
CLIO AWARDS 2017: x2 Bronze / Direct - Digital - Mobile / Events & Experiential - Ambient
WEBBY AWARDS 2018: People's Voice Award / Experience Marketing category
WEBBY AWARDS 2018: Jury's Award Winner / Experience Marketing category
NEW YORK FESTIVAL 2018: Bronze / Activation & Engagement Best Use of New Technology
NEW YORK FESTIVAL 2018: x3 Finalists / Innovation / Mobile
CRISTAL FESTIVAL 2017: Gran Prix / Mobile
CRISTAL FESTIVAL 2017: Gold / Mobile
CRESTA AWARDS 2017: Gold / Craft - Online Film VR
CRESTA AWARDS 2017: Bronze / Branded Entertainment
TELLY AWARDS 2018: Bronze / Craft-Use of 360 for Social Video
AD STARS 2018: x2 Golds / mobile / Outdoor
AD STARS 2018: Silver / Outdoor
AD STARS 2018: Crystal / Branded Entertainment
EL OJO DE IBEROAMERICA 2017: x3 Golds / Mobile / Promo & Activation / Peru's best in show
EL OJO DE IBEROAMERICA 2017: x7 Silvers / Mobile / Outdoor / Content / Design / Interactive
EL OJO DE IBEROAMERICA 2017: x2 Bronzes / Media / Direct
EL OJO DE IBEROAMERICA 2017: x2 Shortlist / Media
EL SOL DE BILBAO FESTIVAL 2017: x2 Gold / Media
EL SOL DE BILBAO FESTIVAL 2017: x2 Silver / Entertainment / Media
EL SOL DE BILBAO FESTIVAL 2017: Bronze / Outdoor
EL SOL DE BILBAO FESTIVAL 2017: x2 shortlist / Mobile / Outdoor
WAVE FESTIVAL 2018: Gold / Outdoor
WAVE FESTIVAL 2018: x5 Silver / Outdoor / Media / Digital Craft / Branded Content & Entertainment
WAVE FESTIVAL 2018: x2 Bronze / Digital / Mobile
FIAP 2017: Silver / Innovation - Outdoor
FIAP 2017: x2 Shortlists / Innovation - Direct - Ambient
EFFIE LATAM 2017: x2 Gold
TOTEM AWARDS 2017: 1 Gran Prix / 1 Gold in Outdoor
IDEAS FESTIVAL: 1 Gold / 2 Silver / 3 Bronze
ANDA 2018: Gold / Use of Digital Media
EFFIE 2017: Bronze / 2x Shortlists
50 Best McCann's WorldGroup Selection 2017
