BRAND_ Hyundai
ROLE_ Creative / Writer
_ Turning metal detectors into Hope detectors for Hyundai’s 2018 Super Bowl
INFO_
Only 4% of national cancer research funding goes to pediatric cancer. Hyundai has been trying to close that gap by donating money for every car they sell. $130 Million later “Hyundai Hope on Wheels” has saved many lives, but no one knows it, not even those who drive Hyundai’s.
_This is the video that Hyundai owners saw when they were taken to secondary security screening.
Shot by John X. Carey
RESULTS_
